If a Brand Pursues a Profit Objective at the Expense

question 63

Multiple Choice

If a brand pursues a profit objective at the expense of share loss,the objective is usually called a ________ if the ultimate intention is to drop the product.

• A)growth objective
• B)investment objective
• C)market share objective
• D)harvest objective

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Definitions:

Instinctive Drift

The tendency of an animal to revert to instinctual behaviors that interfere with a conditioned response.

Conditioned Taste Aversions

This refers to the phenomenon where an organism, after consuming a particular food and subsequently experiencing illness, develops a lasting aversion to that food.

Biological Constraints

Limitations on learning processes that are determined by the nature of an organism's biological makeup.

Positive Punishment

An operant conditioning principle where the addition of a stimulus after a behavior makes the behavior less likely to happen in the future.