Which of the Following Variables Used for Industrial Marketing Segmentation

question 61

Multiple Choice

Which of the following variables used for industrial marketing segmentation includes dimensions of the customer's operations,such as what technologies the customer is currently using and how many of your services or products they need?

• A)demographics
• B)operating variables
• C)purchasing approaches
• D)situational factors

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Definitions:

Market Entry

The process or strategy by which a company enters a new market or industry.

Average Cost

The total cost of production divided by the number of units produced, often used to determine the efficiency of production.

Park Funding

Financial resources allocated for the maintenance, development, and improvement of public parks.

Taxpayers

Individuals or entities that are obligated to pay taxes to a governmental authority.