Which of the Following Variables Used for Industrial Marketing Segmentation

question 61

Multiple Choice

Which of the following variables used for industrial marketing segmentation includes dimensions of the customer's operations,such as what technologies the customer is currently using and how many of your services or products they need?

• A)demographics
• B)operating variables
• C)purchasing approaches
• D)situational factors

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Definitions:

Obsessive-Compulsive Personality Disorder

A personality disorder characterized by a preoccupation with orderliness, perfectionism, and control, at the expense of flexibility, openness, and efficiency.

Schizotypal Personality Disorder

A mental disorder characterized by severe social anxiety, thought disorder, paranoid ideation, derealization, transient psychosis, and often unconventional beliefs.

Antisocial Personality Disorder

A mental health disorder characterized by a long-term pattern of disregard for, or violation of, the rights of others.

Depressed Mood

A persistent feeling of sadness, hopelessness, or a lack of interest or pleasure in activities, characteristic of depression.