Which of the Following Is a Category of Segmentation Variables

question 8

Multiple Choice

Which of the following is a category of segmentation variables used for industrial marketing segmentation?

• A)strategic variables
• B)operating variables
• C)interpersonal variables
• D)supply chain variables

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Definitions:

Spearman Correlation

A non-parametric measure of rank correlation that assesses how well the relationship between two variables can be described using a monotonic function.

Data Ranks

A method of placing data elements in ascending or descending order, based on their value or position in a distribution.

Likert Scale

A psychometric scale commonly involved in research that utilizes questionnaires, designed to measure attitudes or opinions with a range of fixed responses.

Quality Of Service

A measure of the overall performance of a service or product, especially in the context of telecommunication and computing.