List and Briefly Discuss the Five Categories of Descriptor Variables

question 94

Essay

List and briefly discuss the five categories of descriptor variables for industrial marketing segmentation as described in the text.

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Definitions:

Dominant Response

In social psychology, the most common or likely behavior a person displays in response to a specific stimulus or situation.

Arousal

Refers to the physiological and psychological state of being awoken or stimulated to action.

Asch

Refers to Solomon Asch, a psychologist known for his research on conformity and social pressure.

Line Comparison Experiment

An experiment, often associated with Solomon Asch's studies, that demonstrates how social pressure can influence individuals to conform, even when evidence contradicts the group's consensus.