Identify the Approach That Develops Perceptual Maps Based Only on Customer-Based

question 67

Multiple Choice

Identify the approach that develops perceptual maps based only on customer-based judgments of brand similarity.

• A)cluster analysis
• B)preference regression
• C)multidimensional scaling
• D)canonical correlation

---

Definitions:

Mixed Feelings

Experiencing contradictory emotions about a particular person, situation, or outcome at the same time.

Focus

The center of interest or activity; paying particular attention to a specific topic or task.

Expressing Feelings

The process of communicating emotions or emotional reactions to others, either verbally or through behavior.

Screaming

Emitting a loud, sharp, piercing sound, often as a way to express extreme emotion, alarm, or pain.