________ Is One of the Two Approaches to Measuring Brand

question 49

Multiple Choice

________ is one of the two approaches to measuring brand equity and these represent how customers have actually responded to the brand.

• A)Response measures
• B)Intermediate measures
• C)Psychological measures
• D)Behavioral measures

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Definitions:

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The ability to recall facts, concepts, and knowledge about the world that is not tied to specific experiences.

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A learning strategy that involves spreading out study sessions over time, rather than cramming them into a single session.