When the Elements of a Product Line Appeal to Different

question 52

Multiple Choice

When the elements of a product line appeal to different segments of the market with different characteristics,a ________ approach can be used for analyzing such a product line.

• A)portfolio
• B)market segment
• C)market share
• D)market growth

---

Definitions:

Bad-News Message

A communication strategy used to convey unfortunate or disappointing information to the audience in a tactful manner.

Gather Information

The act of collecting data or facts from various sources to increase knowledge or make decisions.

Ethics

Principles that define what is morally right and wrong, governing individuals' behaviors and decisions.

Indirect Strategy

A communication approach where key messages are delivered in a roundabout or less direct manner.