Presenting Customers with a Verbal or Written Statement of the Product

question 77

Multiple Choice

Presenting customers with a verbal or written statement of the product idea and then recording their reactions is the most common approach to:

• A)idea screening.
• B)brainstorming.
• C)concept testing.
• D)test marketing.

---

Definitions:

Informed Consent

An ethical requirement whereby participants are fully informed about the procedures and risks involved before participating.

Relative Importance

The significance or weight assigned to certain factors or elements in comparison to others within a specific context or analysis.

Subjective Satisfaction

A personal perception or feeling of contentment and fulfillment that varies from individual to individual.

Remote Monitoring

The process of overseeing and managing operations or systems from a distance through technological means.