Global Marketing Is Based on a Systematic Analysis of Customer

question 9

True/False

Global marketing is based on a systematic analysis of customer behavior in each market.

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Definitions:

Group dynamics

The study of the behavioral interactions and psychological processes occurring within a social group.

Patterns of interaction

The regular and predictable ways in which people interact and behave towards each other within a society or group.

In-group solidarity

The sense of unity, loyalty, and support among members of a particular group, which distinguishes them from members of other groups.

Contagion

The transmission or spread of an infectious disease or, metaphorically, ideas, emotions, or behaviors from one person to another.