What Is the Main Disadvantage of Using Surveys to Effectively

question 81

Multiple Choice

What is the main disadvantage of using surveys to effectively evaluate a product concept?

• A)Large samples for projection purposes cannot be obtained from surveys.
• B)It is often difficult to convey a concept in a survey.
• C)The implementation of a survey is often expensive.
• D)Survey research is often unreliable because people may not reply honestly to survey questions.

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Definitions:

Sympathetic Nervous System

A part of the autonomic nervous system responsible for mobilizing the body's fight-or-flight response and regulating involuntary bodily functions.

Parasympathetic Nervous System

Part of the autonomic nervous system responsible for the body's rest and digest response, opposite of the sympathetic nervous system.

Polygraph Test

A lie detector test that measures physiological responses, such as blood pressure, pulse, and respiration, to determine the veracity of someone's statements.

Modified Version

An altered or adapted form of something, often designed to improve functionality or to tailor it to specific needs.