Identify the Stage of the Product Life Cycle Where the Focus

question 8

Multiple Choice

Identify the stage of the product life cycle where the focus should be on marketing differentiation.

• A)introduction
• B)growth
• C)maturity
• D)decline

---

Definitions:

Maturity

Is the expiration date of a financial instrument, at which point the principal (or final interest payment) is repaid to the investors.

Coupon Rate

The interest rate per year on a bond, expressed as a fraction of its face value.

Par-Value

The face value of a bond or stock, representing the amount that the issuer agrees to repay at maturity or the nominal value of a share, respectively.

Duration

A measure of the sensitivity of a bond's price to changes in interest rates, essentially a weighted average of the time until cash flows are received.