Examlex
The members that participate in brainstorming sessions to generate new product ideas are generally the customers.
Conditioned Stimulus
An initially neutral cue that, upon repeated pairing with an unconditioned stimulus, produces a conditioned reaction.
Positive Reinforcement
A process in operant conditioning where introducing a rewarding stimulus following a desired behavior increases the likelihood of that behavior being repeated.
Negative Reinforcement
A behavioral principle where the removal of a negative condition strengthens a desired behavior.
Desirable Stimulus
A stimulus that elicits a positive response due to its appealing nature.
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