Which of the Following Pricing Objectives Is Appropriate When Customers

question 84

Multiple Choice

Which of the following pricing objectives is appropriate when customers have not been persuaded that significant differences exist among the competitors and that they view the product as a commodity?

• A)investment pricing
• B)pricing for stability
• C)competitive pricing
• D)prestige pricing

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Definitions:

Negligently

Acting in a careless or irresponsible manner, failing to take the care that a reasonably prudent person would take in similar circumstances.

Reference

a mention or citation of a source of information or evidence in scholarly work, or a recommendation from someone known to the requester.

Punitive Damages

Monetary compensation awarded to the plaintiff, over and above actual damages, intended to punish the defendant for egregious conduct.

Excess

The amount that is more than necessary, needed, or specified; in insurance, it refers to the part of a claim that the insured must pay, which is not covered by the insurer.