Which of the Following Statements Is True Regarding Sales Promotion

question 62

Multiple Choice

Which of the following statements is true regarding sales promotion?

• A)It lacks focus on price.
• B)It is less effective than advertising in generating a measurable short-term sales response.
• C)Customers are induced to become brand-loyal.
• D)Customers are induced to become price-sensitive.

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Definitions:

Cognitive-Behavior Modification

An approach to psychotherapy that combines cognitive and behavioral techniques to modify dysfunctional emotions, behaviors, and thoughts.

Systematic Desensitization

A behavior therapy used to reduce phobic or anxiety responses through gradual exposure to the feared object or situation, combined with relaxation or coping techniques.

Therapeutic Relationship

The professional connection and bond that forms between a therapist and a client, critical for effective therapy.

Observing Accurately

The skill of clearly and correctly identifying and noting details of phenomena or behaviors without the influence of personal biases.