Which of the Following Types of Appeals Is Used to Develop

question 72

Multiple Choice

Which of the following types of appeals is used to develop an image-oriented advertisement which is used for product categories where it is difficult to establish tangible differential advantages?

• A)feature/benefit appeals
• B)competitive advantage appeals
• C)news appeals
• D)emotional appeals

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Definitions:

Math Achievement Tests

Standardized tests designed to assess an individual’s knowledge, skills, and proficiency in mathematics.

Predicting Behavior

The process of using observed or known information to make educated guesses about future actions or responses.

SAT Scores

Standardized test scores used in the United States for college admissions, reflecting a student's verbal, mathematical, and writing skills.

GPAs

Grade Point Averages, a numerical calculation that represents the average value of the accumulated final grades earned in courses over time.