Public Relations (PR)has More Credibility Than Advertising

question 73

True/False

Public relations (PR)has more credibility than advertising.

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Definitions:

Convenience Products

These are items that consumers purchase frequently, immediately, and with minimal comparison and buying effort, like bread or soft drinks.

Competing Products

Goods or services that are offered in the same market and serve similar functions, thereby competing for the same customer base.

Competing Stores

Retail or service establishments that offer similar products or services targeting the same customer base, and thus are in direct competition with each other.

Expense Items

Costs incurred by a business or individual in the course of achieving income or maintaining operations, such as rent, salaries, or utilities.