Which of the Following Statements Is True About Advertisements That

question 56

Multiple Choice

Which of the following statements is true about advertisements that are created using emotional appeals?

• A)Emotional appeals are rarely used for television advertisements.
• B)It is difficult to use emotional appeals for those products which do not have any tangible differential advantage.
• C)Advertisements created using emotional appeals focus on imagery and symbols.
• D)Advertisements created using emotional appeals have poor recall.

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Definitions:

Favorable Balance

A financial situation where the credits or revenues are greater than debits or expenses, leading to a net positive outcome.

Balance of Trade

The difference between a country's exports and imports of goods and services.

Exports

Goods or services sold by a country to buyers in other countries, contributing to the exporting nation’s economy.

Imports

Goods or services brought into one country from another to satisfy domestic consumption or production needs.