Respondents Are Shown Both Control and Test Ads

question 65

Multiple Choice

Respondents are shown both control and test ads.After viewing the ads,they are asked what information they recall from the ads and which they liked best.The ads with the highest recall and liking are considered to be the most effective.Identify the laboratory test conducted.

• A)consumer jury
• B)portfolio test
• C)readability test
• D)theater test

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Definitions:

Differentiated Cell

A cell that has developed and specialized to perform a specific function in the body.

Genes

Sequences of DNA that contain the instructions to build and maintain an organism's cells and pass traits to offspring.

Percent

A measure or ratio expressed as a fraction of 100.

Sex Chromosomes

Chromosomes that determine the sex of an organism, commonly referred to as X and Y chromosomes in many species.