Cost-Per-Thousand (CPM)is a Measure Of

question 99

Multiple Choice

Cost-per-thousand (CPM) is a measure of:

• A)the efficiency of a media type.
• B)profit margin from advertising revenues.
• C)losses from advertising expense.
• D)gains from advertising exposure.

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Definitions:

Capital Account

A national account that shows the net change in asset ownership for a country.

Revenue Account

An account that tracks the income earned from a company's primary operations.

Liability Account

An accounting record that captures the amount a company owes to others, such as loans, accounts payable, or mortgages.

Owner's Drawings Account

An equity account that tracks the amounts withdrawn by the owner(s) of a business from the company for personal use.