B-To-B Companies Spend a Higher Percentage of Their Communications Money

question 20

True/False

B-to-B companies spend a higher percentage of their communications money on mass media like TV advertising and much less on print advertising than consumer-products companies.

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Definitions:

Lillian Gish

An iconic American actress who starred in many silent films, often called "The First Lady of American Cinema," known for her collaborations with director D.W. Griffith.

Motion Picture Patents Company

A trust of major American film companies that held a monopoly on film production and distribution in the early 1900s, leading to antitrust actions.

Sunlight

The natural light of the sun, crucial for the growth of plants and maintaining the earth's temperature and weather patterns.

Lawsuits

Legal actions taken by one party against another to enforce or defend a legal right, often leading to a court judgment.