Consumer-Oriented Promotion Gives Customers a Reason to Purchase the Product

question 11

Multiple Choice

Consumer-oriented promotion gives customers a reason to purchase the product.This process represents:

• A)push promotion.
• B)pull promotion.
• C)horizontal promotion.
• D)vertical promotion.

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Definitions:

Collection Float

The time period between when a check is deposited and when it is cleared and the funds are available.

Outstanding Cheques

Checks that have been written and recorded in the issuer's financial statements but have not yet been cashed or cleared by the bank.

Outstanding Deposits

Funds that have been deposited but not yet credited to the depositor's account, often due to processing time.

Trading Costs

Expenses incurred in the process of buying or selling securities, including commissions, spreads, and slippage.