An Important Criterion for Evaluating ________ Is How Often a Retail

question 86

Multiple Choice

An important criterion for evaluating ________ is how often a retail promotion is run when the channel members receive some kind of deal.

• A)consumer-oriented promotions
• B)trade promotions
• C)the impact of advertising
• D)public relations

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Definitions:

4PL Provider

Fourth Party Logistics Provider; a firm that assembles and manages all resources, capabilities, and technology of an organization's supply chain and its array of providers.

Types of Services

Categories that distinguish between the various forms of services offered in different industries, based on factors such as delivery method, customer interaction, and value proposition.

Available

The state of being at hand for use or easily obtainable.

Wireless Technologies

Technologies allowing the transmission of data and communication between devices without physical connections.