Which of the Following Is Almost Always the Measure of Effectiveness

question 87

Multiple Choice

Which of the following is almost always the measure of effectiveness of a sales promotion?

• A)profit margin
• B)cost of production
• C)sales
• D)brand equity

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Definitions:

Consumer Surplus

The economic benefit enjoyed by consumers when they pay less for a product than what they were prepared to pay.

Producer Surplus

The financial gap between the price sellers are willing to accept for goods or services and the price they eventually get.

Price Floor

A legal minimum on the price at which a good can be sold.

Consumer Surplus

The variation in the comprehensive amount consumers are willing to layout for a good or service and the actual layout.