Which of the Following Types of Trade Promotion Allows the Channel

question 60

Multiple Choice

Which of the following types of trade promotion allows the channel member to return unsold merchandise for a full or partial refund,thus reducing the risk of carrying the product?

• A)sales-based promotion
• B)place-based promotion
• C)an off-invoice allowance
• D)product-based promotion

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Definitions:

Bystander Effect

A psychological social effect where people are less inclined to assist someone in distress if there are others around.

Diffusion Of Responsibility

A psychological phenomenon where individuals in a group are less likely to take action or feel less responsible because the responsibility is shared among all members of the group.

First Aid

The immediate assistance given to a person suffering from minor or serious illness or injury, to preserve life, prevent the condition from worsening, or promote recovery.

Pro-Social Behaviour

Actions intended to benefit others or society as a whole.