Which of the Following Statements Is True About Advertisements That

question 56

Multiple Choice

Which of the following statements is true about advertisements that are created using emotional appeals?

• A)Emotional appeals are rarely used for television advertisements.
• B)It is difficult to use emotional appeals for those products which do not have any tangible differential advantage.
• C)Advertisements created using emotional appeals focus on imagery and symbols.
• D)Advertisements created using emotional appeals have poor recall.

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Definitions:

Additional Cost

Expenses that are not initially planned for but arise during the production or execution of a project, also known as incidental or unforeseen costs.

Economic Efficiency

A state in which resources are allocated in a way that maximizes the total benefits received by all individuals in an economy.

Benefits

Advantages or payments made to individuals or employees, which can include health insurance, retirement plans, and other perks beyond basic salaries.

Costs

The expenses incurred in the process of producing or providing goods and services.