If Category Sales Are Fixed and Marketing Managers Are Interested

question 44

Multiple Choice

If category sales are fixed and marketing managers are interested in profit margins rather than market share,companies are better off:

• A)having low level of expenditure.
• B)increasing consumer-oriented promotions.
• C)increasing advertising.
• D)increasing trade promotions.

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Definitions:

Unemployment

Unemployment refers to the situation when individuals who are able and willing to work are not able to find employment.

Price Level

The mean of present prices for all goods and services produced within the economy.

Phillips Curve

An economic theory that proposes an inverse relationship between the rate of unemployment and the rate of inflation in an economy.

Inflation Rate

The rate, expressed as a percentage, at which the overall cost of goods and services increases, leading to a decrease in purchasing power.