________ Activities Are Those Activities That Build Brand Equity,including Advertising

question 32

Multiple Choice

________ activities are those activities that build brand equity,including advertising sampling,couponing,and product demonstrations.

• A)Consumer franchise-building
• B)Non-consumer franchise-building
• C)Product building
• D)Concept building

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Definitions:

Diagnostic Services

Medical services involving the use of tests and procedures to determine the nature or cause of a health condition or disease.

Therapeutic Services

These are treatments and interventions designed to treat illness and improve health in individuals, ranging from medical and surgical treatments to counseling and physical therapies.

Entitativity

The property of a group that makes it seem like a coherent, distinct and unitary entity.

Social Facilitation

The tendency for individuals to perform differently when in the presence of others than when alone, typically enhancing performance on simple tasks and impairing it on complex tasks.