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Activities of Channel Management That Require Motivating Customers to Ask

question 53

Multiple Choice

Activities of channel management that require motivating customers to ask for your brand by name are referred to as ________ activities.


Definitions:

Inventory Management

The practice of ordering, storing, tracking, and controlling inventory to ensure the right quantity and types of products are available when needed.

Customer Service

The support and assistance provided by a company to those people who buy or use its products or services.

Warehouse

A large building where raw materials or manufactured goods are stored before their distribution for sale.

Materials Management

The function responsible for planning, sourcing, moving, and storing materials used in the production of goods and services.

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