American Express Asking Its Members to Upgrade from Gold to Platinum

question 48

Multiple Choice

American Express asking its members to upgrade from Gold to Platinum card is an example of:

• A)cross-selling.
• B)reselling.
• C)upselling.
• D)mass selling.

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Definitions:

Minorities

Groups in a population that differ from the majority, often referring to racial, ethnic, or cultural differences.

360-Degree Feedback

A performance appraisal method where an employee receives anonymous feedback from peers, subordinates, supervisors, and sometimes clients to gain a comprehensive view of their performance.

Glass Ceiling

An unseen barrier preventing minority groups, especially women, from rising to the upper rungs of the corporate ladder, regardless of qualifications or achievements.

Promotion

The advancement of an employee's rank or position in a company, often accompanied by improved benefits, higher salary, and increased responsibilities.