In Order to Compete with "Category Killer" Stores,local Stores Must

question 37

Multiple Choice

In order to compete with "category killer" stores,local stores must offer ________ to warrant customer loyalty.

• A)lower price
• B)sufficient service
• C)higher price
• D)less service

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Definitions:

Brand Loyalty

The tendency of consumers to continuously buy the same brand's products over time, reflecting a strong preference and trust in the brand.

Brand Identity

encompasses the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

Brand Extension

A marketing strategy in which a company leverages its established brand name for new products or product categories, aiming to increase its market share.

Brand Image

The perception of a brand in the minds of consumers, shaped by branding, marketing, and experiences with the brand's products or services.