The System Through Which Customers Have Access to Your Product

question 49

Multiple Choice

The system through which customers have access to your product or service to be able to purchase it represents:

• A)the channels of distribution.
• B)sales promotion.
• C)advertising.
• D)public relations.

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Definitions:

Collectivistic Group Culture

A social culture emphasizing group goals, interdependence, and the prioritization of the group over the individual.

Individualistic Group Culture

A culture within a group that emphasizes individual achievement, autonomy, and interests.

Social Animals

Animals, including humans, that are naturally inclined to live in communities or groups and have complex interactions and relationships with each other.

Sociometer Model

is a psychological theory suggesting that self-esteem is an internal gauge of the degree to which one is included versus excluded by others.