When the Channel Member Can Enhance (Or Harm)the Quality of the Relationship

question 32

Multiple Choice

When the channel member can enhance (or harm) the quality of the relationship between the selling firm and the customer,the channel member is engaging in:

• A)marketing research.
• B)risk taking.
• C)service.
• D)relationship management.

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Definitions:

Trustworthy

Describes someone who is reliable, honest, and can be depended on to act with integrity.

Speaker

A person who speaks or delivers a message in a public context, such as presentations or speeches.

Central-Route Processing

A cognitive process in persuasive communication where the audience is influenced by the message's content and logic, leading to more durable attitude change.

Attitudes

Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.