Walmart Used Its Investments in Information Technology to Create Direct

question 76

Multiple Choice

Walmart used its investments in information technology to create direct links between its own warehouses and manufacturers,thereby eliminating the need for independent wholesalers in its system.This is an example of:

• A)reintermediation.
• B)disintermediation.
• C)hybrid system.
• D)channel conflict.

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Definitions:

Cause-Related Marketing

A marketing strategy where businesses partner with non-profit organizations or causes to market a product or service with the aim of benefiting both parties.

Charitable Giving

The act of donating money, goods, or time to nonprofit organizations or causes in order to help others or support societal welfare.

Sponsorship

Involves providing funds for a sporting or cultural event in exchange for a direct association with the event.

Consumer Rights

Legal entitlements that protect buyers of goods and services, ensuring they are treated fairly and safeguarded against fraudulent or unfair practices.