Which of the Following Direct Marketing Methods Has the Highest

question 21

Multiple Choice

Which of the following direct marketing methods has the highest response rate?

• A)direct mail
• B)telemarketing
• C)catalogue marketing
• D)direct e-mail

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Definitions:

Multivariate Data

Data involving two or more variables that are analyzed together to understand relationships and interactions between them.

Nominal Variables

Factors that denote classifications lacking any inherent sequence or hierarchy.

Pie Charts

A pie chart that uses slices to depict proportions of numbers.

Bar Charts

Visual representations that use bars to compare different categories or groups of data.