Which of the Following Types of Compensation Scheme Should Be

question 14

Multiple Choice

Which of the following types of compensation scheme should be used when management is more interested in long-term goals rather than simply selling as much volume as possible?

• A)a straight commission
• B)a straight salary
• C)a trade allowance
• D)an incentive payment

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Definitions:

Segmenting

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.

Positioning

Repositioning a product or brand means strategizing its place in the market and consumer's mind, often in relation to competitors, through marketing, design, and messaging.

Psychographic

Relating to the study of personality, values, opinions, attitudes, interests, and lifestyles of consumers to segment markets and understand consumer behaviors.

Self-values Map

A graphical representation that showcases the values an individual or a group holds dear, often used in marketing to understand customer motivations.