Which of the Following Statements Is True Regarding Direct Marketing

question 68

Multiple Choice

Which of the following statements is true regarding direct marketing?

• A)Direct marketing is engaged to deliver a long-run response.
• B)Direct marketing typically uses multichannel distribution system.
• C)Generally,direct marketing excludes the sales force.
• D)Direct e-mail has the highest response rate of any other direct marketing method.

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Definitions:

Product Differentiation

The distinction between or among goods and services made in the minds of buyers.

Concentration Ratio

A measure used in economics to assess the degree of market concentration, often used to identify the presence of monopolies or oligopolies.

Market Share

The share of a market that a specific company or product holds, commonly described as a proportion of the market's overall sales.

Industry X

A placeholder term used to refer to a specific, unidentified industry or sector within the economy.