A Major Benefit of the Lifetime Customer Value (LCV)and Profitability

question 34

Multiple Choice

A major benefit of the lifetime customer value (LCV) and profitability analyses is to permit the marketing manager to make informed decisions about:

• A)which customers to target.
• B)where to find new customers.
• C)which customers to keep.
• D)which competitors to avoid.

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Definitions:

Cyber Theft

The criminal act of stealing personal or financial information through the use of computers and the internet, with the intention of committing fraud or theft.

Criminal Violations

Acts or omissions that are in violation of the laws prescribed by a governing authority, subject to criminal prosecution and punishment.

Health Codes

Regulations and standards established to maintain and promote community health and wellness, usually by governing food safety, sanitation, and environmental health.

Environmental Statutes

Laws and regulations aimed at protecting the environment from harmful activities and promoting sustainability.