Mass Customization Is Also Referred to As

question 3

Multiple Choice

Mass customization is also referred to as:

• A)one-on-one marketing.
• B)niche marketing.
• C)demographic marketing.
• D)direct marketing.

Recognize the impact of fear of failure on entrepreneurial experimentation.

Grasp the significance of customer feedback and interaction in the prototyping phase.

Explain how experiments and hypothesis testing contribute to product development.

Understand the scientific methodology behind product testing and development.