NikeID Allows Customers to Build Their Own Shoes and Select

question 99

Multiple Choice

NikeID allows customers to build their own shoes and select the colors for just about every area of the shoe.This is an example of:

• A)differential marketing.
• B)one-to-one marketing.
• C)niche marketing.
• D)demographic marketing.

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Definitions:

Genetic Markers

DNA sequences that indicate the presence of a particular gene or genetic variation, often used in genetic testing and research.

Aggression

Different actions that could lead to either psychological or physical injury to oneself, other people, or environmental elements.

Social Scripts

Predefined, socially accepted sequences of actions that guide individuals' behaviors in specific situations or roles.

Scapegoat Theory

A psychological concept that suggests individuals or groups are unfairly blamed for problems or wrongdoings.