The Expected Length of Time a Customer Will Remain Active

question 5

Multiple Choice

The expected length of time a customer will remain active is known as:

• A)win-back rate.
• B)survival rate.
• C)lifetime duration.
• D)retention rate.

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Definitions:

Corporate Misdeeds

Wrongful or illegal actions committed by companies or their representatives.

Science

The systematic study of the structure and behavior of the physical and natural world through observation and experiment.

Technology

The application of scientific knowledge for practical purposes, especially in industry.

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The ability to formulate or understand complex ideas and abstract concepts.