Examlex
Telemarketing had the highest response rate of any other direct marketing method.
Locus of Control
A psychological concept that refers to individuals' beliefs about the extent to which they can control events affecting them.
Gratification
The satisfaction or pleasure felt when a need or desire is fulfilled.
Self-Cognitive Perspective
An approach in psychology that emphasizes the role of cognitive processes in understanding the self, including thoughts, beliefs, and attitudes towards oneself.
Personal Helplessness
A state in which an individual feels they lack control over situations and outcomes in their life, often leading to decreased motivation and depression.
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