The Core of a CRM Program Is a ________ Database

question 37

Multiple Choice

The core of a CRM program is a ________ database.

• A)competitor
• B)supplier
• C)channel members'
• D)customer

---

Definitions:

Behavioural Influence Perspective

A viewpoint in psychology and marketing emphasizing how external factors, such as social and environmental cues, influence individuals' behaviour and decisions.

Behavioural Influence Perspective

A view in marketing that considers how the environment and psychological factors influence consumer behavior and decision-making processes.

Consumer Hyperchoice

A situation where consumers face too many choices, often leading to decision fatigue and decreased satisfaction.

Experiential Perspective

An approach focusing on individual experience as central to understanding human behavior and interactions.