Which of the Following Statements Is True Regarding a Customer

question 65

Multiple Choice

Which of the following statements is true regarding a customer information file (CIF) ?

• A)It is considered as a key source of industry analysis.
• B)It contains purchase history of customers.
• C)It consists of a competitor database.
• D)It consists of a supplier data base.

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Definitions:

Peripheral

Relating to or situated on the edge or periphery of something, often indicating a boundary or outside limit.

Peripheral Route

In the Elaboration Likelihood Model of persuasion, a way of processing information that does not involve deep thinking and focuses on superficial cues.

Central Route

Part of the Elaboration Likelihood Model of persuasion, it involves thoughtful consideration of the arguments presented.

Postdecisional Dissonance

The psychological discomfort experienced after making a difficult decision, often leading to regret or rationalization of the choice made.