Respondents Are Shown Both Control and Test Ads

question 65

Multiple Choice

Respondents are shown both control and test ads.After viewing the ads,they are asked what information they recall from the ads and which they liked best.The ads with the highest recall and liking are considered to be the most effective.Identify the laboratory test conducted.

• A)consumer jury
• B)portfolio test
• C)readability test
• D)theater test

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Definitions:

Detrimental

Causing harm, damage, or a negative impact on something or someone.

Leadership Style

The approach and tactics a leader adopts in guiding, directing, motivating, and managing groups.

Preparedness

The state of being ready and well-prepared for a particular task or event.

Effectiveness

The degree to which objectives are achieved and desired results are met efficiently.