A Large Amount of Evidence Indicates That Merely Satisfying Customers

question 91

Multiple Choice

A large amount of evidence indicates that merely satisfying customers:

• A)is not enough to keep them loyal to your company or product.
• B)leads to increased purchase by the customers over time.
• C)attracts more customers through word of mouth.
• D)allows you to reduce advertising expenditure over time.

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Definitions:

Civil Rights Act

A landmark piece of legislation aimed at outlawing discrimination based on race, color, religion, sex, or national origin.

At-Will Employment

Employment arrangement where either the employer or the employee can terminate the employment relationship at any time without prior notice, for any reason not prohibited by law.

United States

A federal republic composed of 50 states, a federal district, five major self-governing territories, and various possessions.

Disparate-Treatment Discrimination

A form of discrimination in which an employee or job applicant is treated unfavorably because of their race, color, national origin, sex, or religion in comparison to others.