Examlex
List and briefly describe the useful customer service principles discussed in the text.
Market Segments
Divisions within a broader market consisting of customers with similar characteristics, needs, or behaviors.
Marketing Communication
The process and methods used by organizations to convey promotional messages about their products or services to their target audience.
Commercial
A promotional advertisement, typically broadcast on television or radio, intended to inform or persuade an audience about a product or service.
Value Proposition
The unique value that a product or service provides to its customers and how it is better than and different from those of competitors.
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