Examlex
Fear conditioning is a more specific instance of
Buy Classes
Categories of purchasing decisions that vary based on their complexity, frequency, and the level of decision-making involvement.
Modified Rebuy
A purchasing situation in which a buyer reevaluates options for repurchasing a product or service due to changing needs or conditions.
Straight Rebuy
A purchasing situation in which a business buys the same goods or services without seeking new information or considering other suppliers.
New Buy
A purchasing situation characterized by a customer buying a product or service for the first time, often involving extensive decision-making and research.
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