Examlex
Which of the following best completes the statement,'A ______ is a group of consumers once considered too small and inaccessible for marketers to pursue.Marketers are now able to offer ______ products that appeal to small,specialized groups or people.' ?
Meganational Strategy
A strategy used by corporations that operate on a global scale, focusing on maximizing their reach and resources across multiple national borders.
Adaptation
The process of change by which an individual or group becomes better suited to its environment or circumstances, often involving modifications in structure, behavior, or practices.
International Strategy
A business approach that entails deciding how to enter and operate in global markets, including considerations of scale, scope, and the adaptation of products and services for local needs.
Value Chain Analysis
A strategic analysis tool used to identify the activities within a company that create value and those that could be improved to provide competitive advantage.
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