Which of the Following Best Completes the Statement,'______ Divides Consumers

question 53

Multiple Choice

Which of the following best completes the statement,'______ divides consumers into groups based on their actions.'?

• A)Geographic segmentation.
• B)Market segmentation.
• C)Behavioral segmentation.
• D)Demographic segmentation.
• E)Psychographic segmentation.

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Definitions:

Demand Elasticity

An assessment of the sensitivity of demand for a product to shifts in its price.

Monopolist Engages

Refers to actions taken by a monopolistic firm to maintain or enhance its market power, which can include setting prices or limiting supply.

Price Discrimination

The strategy of selling the same product to different customers at different prices based on their willingness to pay.

Market Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into subsets of consumers (known as segments) based on some shared characteristics.